Dear partner
We've created this page especially for you! That way you can find all the practical information you need in one spot:
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More information about the keynotes, the speed networking and the award show.
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The options for an overnight stay.
Do you have any goodies that you'd like to send to the event location?
Let us know by sending an e-mail to lynse@thx.agency. We recommend sending us 50 pieces for the goodie bags. Please mention "BTBA" and send them to the below address by 16 March 2023. Also inform us of the time of arrival of your parcel.
Seats2Meet Tilburg LocHal
T.a.v. Roel Maas - BTBA
Burgemeester Brokxlaan 1000
5041 SG
Tilburg
Nederland
Exclusive
Partners only
Schedule
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13h00: Welcoming partners (to set up their stand)
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13h45: Keynote sessions: 3 inspiring keynote presentations on influencer marketing from a Belgian perspective
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14h45: Influencer panel discussion: 4 Belgian travel influencers answer all of your questions
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15h15: coffee break
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16h00: Speed networking: a 2h30 speed networking session, in which you are able to meet about 25-30 influencers in person
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18h30: End speed networking
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18h30: Opening cocktail with the nominees of the BTBA
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19h45: Award show: seated dinner in which all sponsors share a table with the nominees of the category they sponsor
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23h00: Closing party to celebrate together with the winners and nominees of the BTBA
13h45 - 15h15
Keynote presentations
Social media trends in 2023
Alexander Schmitt
Founder & Senior Digital Manager @Authority
After a first experience as SEO consultant, Alexander co-founded Minibreaks.be in 2009, a new booking platform for shortbreaks of the former Thomas Cook group. After integrating the new platform into the mainstream tour operator activities, Alexander became responsible as head of marketing for the Belgian on- & offline marketing of the Neckermann, Thomas Cook & Pegase brands. In 2015, he started his own digital agency Authority and has been supporting start-ups, SMEs and corporate organisations in the field of performance marketing with his team since then.
What travel can learn from the TikTok strategy of a beauty brand
Paulien Putman
PR Manager Benelux @ Caudalie
After graduating in Marketing at the Hogeschool of Ghent and living in Paris for a while, Paulien entered the wonderful world of Public Relations and influencer marketing. By now, she has been working for Caudalie for a year and a half and managed to increase awareness of the brand in Benelux through influencers, social media, events and press communication.
Influencer marketing in Belgium anno 2023
Lynse Coomans
Thx.agency
Lynse started her career as an online marketing intern at TravelBird, where she became responsible for the coordination of the Belgian Market. Following the internship, she was welcomed as a PR-consultant at Sound of C (now Thx.agency) to manage various client accounts from A to Z. Over the years, Lynse has grown into a PR and influencer marketing specialist who doesn’t shy away from extensive projects that require good coordination and planning skills.
4 travel influencers looking at the future of influencer marketing
Influencer panel
Panel discussion with 4 key Belgian influencers:
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Op Wandel
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Travel Reasons
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Michiel Pieters
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Eline Rey
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Moderator: Jo Thuys, Thx.agency
Don't forget to send in 2 or more questions via lynse@thx.agency by 15 February.
16h00 - 18h30
Speed networking
During the speed networking session you will meet around 25 influencers who are interested in networking. We will give priority to nominees and we will invite additional profiles for the remaining slots. The speed networking session will last 2h00-2h30, which should give you enough time to network with all of the attending influencers.
19h45 - 23h30
Belgian Travel Blog Awards
2022
During the award show we offer our partners and nominees a seated dinner. We will create tables per category so that sponsoring partners and nominees are gathered at the same table - as much as possible. The final table setting will depend on the attending nominees.
23h00 - ...
Closing cocktail & after party
After the award show, we like to offer partners and nominees to opportunity to network/hang out in a more casual setting. That's why our host region offers you a closing cocktail and our resident DJ provides the tunes. The perfect way to wrap up a successful day of networking and to kick off the start of the weekend!
Overnight stay
Our host region Citymarketing Tilburg has reserved rooms at a favorable rate at the Mercure Hotel for those interested in an overnight stay. Interested? Send your details to lynse@thx.agency before 15 February.